Bay of Quinte Regional Marketing Board Strategic Research
BRIEF
Support the BoQ RMB as a strategic research partner.
ACTION
Our wide range of projects for this award-winning destination marketing organization has included quantitative and qualitative studies covering
- Millennial Visitors
- The Newcomer Experience
- Quebecois Visitors
- Regional Events and Attractions Reports
- Quinte Passport Data Program
- Website Design Assessments
- Co-development of Business Marketing Plans
The macro objectives of all these various studies have been to understand better the people who visit, may visit, and may decide to live in the region, and then to provide recommendations on how to attract them to the region and enhance their experience when they arrive – for a day, or a lifetime.
RESULTS
- Our work in collaboration with the BoQ RMB over the years has helped inform, support and guide the tactical and strategic plans for the BoQ RMB as this remarkable DMO moves from success to success – picking up several important provincial awards along the way.
- Ongoing insight-driven perspective and outreach is a sure fire path to better understanding, the evolution of ideas, and exceptional results.
