WHAT'S GOOD
Placemaking Requires expertise, Experience... and a vision.
At In Good Inc., we harmonize these essential elements to develop community-focused destinations and projects that build a better tomorrow.
Our Expertiuse Covers the Map
01
Expert support in developing & delivering economic development strategies with a focus on destination marketing, real estate, business development and place-based marketing.
02
Research and development of the essential tactical and strategic outputs that serve as baselines for major projects. These documents are integral in securing funds and establishing frameworks for public-private-partnerships
03
A focus on public relations and advocacy across all three levels of government. Navigating the myriad of bylaws & policies, as well as entities and the corresponding personnel, to ensure projects are expedited with a focus on efficiencies and ease of entry into the market. This aspect of our work creates savings in both time and hard costs.
04
Leveraging existing relationships with government agencies and investors to access public & private sector dollars.
05
Turnkey management and build-out of your project; connecting you to a multidisciplinary professional network with proven track records and familiarity with place-making design & development.
06
Creative design, content development, and communications professionals to deliver on public relations, engagement, and marketing plans.
How we make it happen
01
- We create a community and stakeholder-driven blueprint for success, as well as a safe harbour for the project/policy by gathering all of the qualitative and quantitative data on your community across the “needs-wants-prioritization” spectrum.
- A voice of the community report, asset mapping and capital requirements are the key outputs that serve as the foundation for project/program development.
02
THE FRAMEWORK FOR REALIZING DREAMS
- Project & program development is underpinned by the creation of a strategic plan and business model that maps directly to the data compiled, insight discovered, and final recommendations provided by our Research & Engagement phase.
- We align capital requirements to focused outcomes that will be supported through community engagement and communication.
03
- We develop communications strategies for your project that create meaningful connections with your audiences: government, community/constituents, stakeholders, potential and current investors, and end users.
- Authenticity is the guiding principle in how we tell the story of what we are doing, why we are doing it, and the guiding light of benefits for all.
04
- We work with all project stakeholders, all levels of government, and the always complex stable of key suppliers and vendors to complete the project on time and on budget.
- This will be accompanied by a milestone-driven communications and recognition cadence to keep the community and all key partners focused, engaged and involved.
